Importance of Marketing During COVID-19 | Part 1 | The Newspaper Manager

Helping Advertisers Understand the Importance of Marketing Amidst COVID-19

2020 Ryan Dohrn Webinar Series: Helping Advertisers Understand the Importance of Marketing Amidst COVID-19, Part 1

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Watch the latest Ryan Dohrn webinar for free!

Veteran ad sales coach Ryan Dohrn presents the first part of a two-part webinar series. Learn how to empathize, educate, and guide your advertisers during the COVID-19 crisis. Key takeaways will be:

1. How to show empathy without getting into a COVID-19 debate
2. How to explain the NASCAR effect of getting three laps down when advertisers pull ads
3. How to show examples like Kellogg's and Domino's that emerged as leaders in crisis marketing
4. How to help advertisers redefine their core audience
5. How to use email to help your advertiser reach key decision-makers/buyers

This two-part series is FREE and brought to you by The Newspaper Manager, the world's leading media management software with sales, production, integrated marketing, and billing in a singular unified platform.

About Ryan Dohrn

Ryan Dohrn is the host of the #1 iTunes podcast Ad Sales Nation and has trained over 20,000 medias salespeople in 7 countries. His 28-year media career spans consumer, B2B, traditional, and digital media brands from Disney to PennWell. He is also the Founder of Brain Swell Media, an international keynote speaker, an Emmy Award winner, best-selling book author, and he still sells media today.